BOYAR ASSET MANAGEMENT INC. — 13F holdings

BOYAR ASSET MANAGEMENT INC. reported 77 holdings worth $174M in its 13F filing for Q2 2026, filed August 14, 2026. That's down 0.8% from $176M in Q1 2026, when it reported 78 holdings. Its 10 largest positions make up 52.6% of the portfolio.

BOYAR ASSET MANAGEMENT INC.'s largest positions in Q2 2026

  1. MSFT MICROSOFT CORP — $16.0M (9.2%) · added 4%
  2. JPM JPMorgan Chase & Co. — $15.6M (9.0%) · added 2%
  3. AMP AMERIPRISE FINL INC — $9.14M (5.2%) · added 1%
  4. HD HOME DEPOT INC — $9.01M (5.2%) · unchanged
  5. MSGS MADISON SQUARE GRDN SPRT COR — $8.94M (5.1%) · cut 11%
  6. BAC BANK AMERICA CORP — $8.03M (4.6%) · cut 13%
  7. BNY BANK NEW YORK MELLON CORP — $7.34M (4.2%) · added 7%
  8. UBER UBER TECHNOLOGIES INC — $6.60M (3.8%) · cut 15%
  9. CSCO CISCO SYS INC — $6.04M (3.5%) · cut 18%
  10. SPHR SPHERE ENTERTAINMENT CO — $4.98M (2.9%) · cut 22%
  11. MSGE MADISON SQUARE GARDEN ENTMT — $4.44M (2.5%) · cut 20%
  12. JNJ Johnson & Johnson — $4.14M (2.4%) · unchanged
  13. GOOGL ALPHABET INC — $3.88M (2.2%) · cut 32%
  14. DIS DISNEY WALT CO — $3.10M (1.8%) · added 9%
  15. BATRK ATLANTA BRAVES HLDGS INC — $3.07M (1.8%) · cut 24%
  16. MDLZ MONDELEZ INTL INC — $2.68M (1.5%) · added 4%
  17. MAR MARRIOTT INTL INC NEW — $2.62M (1.5%) · cut 13%
  18. SMG SCOTTS MIRACLE-GRO CO — $2.52M (1.4%) · cut 8%
  19. INTC Intel Corp — $2.50M (1.4%) · added 4%
  20. COO COOPER COS INC — $2.25M (1.3%) · added 100%

What BOYAR ASSET MANAGEMENT INC. bought in Q2 2026

3 new positions and 19 positions added to.

  1. COO COOPER COS INC — added, about $1.13M
  2. MSFT MICROSOFT CORP — added, about $546K
  3. MGM MGM RESORTS INTERNATIONAL — added, about $506K
  4. BNY BANK NEW YORK MELLON CORP — added, about $458K
  5. CRM SALESFORCE INC — added, about $423K
  6. GABC GERMAN AMERN BANCORP INC — new position, about $363K
  7. FRPH FRP HLDGS INC — new position, about $273K
  8. DIS DISNEY WALT CO — added, about $253K
  9. JPM JPMorgan Chase & Co. — added, about $243K
  10. FWONA LIBERTY MEDIA CORP DEL — added, about $241K

What BOYAR ASSET MANAGEMENT INC. sold in Q2 2026

4 positions sold out and 46 reduced.

  1. MDT MEDTRONIC PLC — cut 83%, about $2.90M
  2. GOOGL ALPHABET INC — cut 32%, about $1.80M
  3. SPHR SPHERE ENTERTAINMENT CO — cut 22%, about $1.44M
  4. CSCO CISCO SYS INC — cut 18%, about $1.36M
  5. BRK.B BERKSHIRE HATHAWAY INC DEL — cut 59%, about $1.26M
  6. BAC BANK AMERICA CORP — cut 13%, about $1.16M
  7. UBER UBER TECHNOLOGIES INC — cut 15%, about $1.16M
  8. MSGS MADISON SQUARE GRDN SPRT COR — cut 11%, about $1.15M
  9. MSGE MADISON SQUARE GARDEN ENTMT — cut 20%, about $1.09M
  10. BATRK ATLANTA BRAVES HLDGS INC — cut 24%, about $979K

BOYAR ASSET MANAGEMENT INC. portfolio value by quarter

What does BOYAR ASSET MANAGEMENT INC. own?

Its largest positions in Q2 2026 were MSFT, JPM, AMP, HD, MSGS, out of 77 holdings worth $174M.

What did BOYAR ASSET MANAGEMENT INC. buy last quarter?

In Q2 2026 it opened 3 new positions and added to 19; the largest buys were COO, MSFT, MGM.

What did BOYAR ASSET MANAGEMENT INC. sell last quarter?

In Q2 2026 it sold out of 4 positions and reduced 46, including EBAY, CARR, L.