INVESTMENT ADVISORY SERVICES INC /TX /ADV — 13F holdings

INVESTMENT ADVISORY SERVICES INC /TX /ADV reported 140 holdings worth $347M in its 13F filing for Q2 2026, filed July 14, 2026. That's up 10.4% from $314M in Q1 2026, when it reported 130 holdings. Its 10 largest positions make up 47.8% of the portfolio.

INVESTMENT ADVISORY SERVICES INC /TX /ADV's largest positions in Q2 2026

  1. QQQ Invesco Qqq Tr — $39.7M (11.4%) · added 3%
  2. VIG VANGUARD SPECIALIZED FUNDS — $38.9M (11.2%) · added 2%
  3. MSFT MICROSOFT CORP — $13.5M (3.9%) · cut 1%
  4. AAPL APPLE INC — $13.4M (3.9%) · unchanged
  5. JEPI J P MORGAN EXCHANGE TRADED F — $12.6M (3.6%) · cut 15%
  6. WMT Walmart Inc — $11.2M (3.2%) · unchanged
  7. COWZ PACER FDS TR — $11.2M (3.2%) · added 4%
  8. FFLG FIDELITY COVINGTON TRUST — $9.65M (2.8%) · added 6%
  9. SCHD SCHWAB STRATEGIC TR — $8.27M (2.4%) · added 3%
  10. IUSG ISHARES TR — $7.71M (2.2%) · unchanged
  11. FDVV FIDELITY COVINGTON TRUST — $7.34M (2.1%) · added 9%
  12. XOM EXXON MOBIL CORP — $6.87M (2.0%) · unchanged
  13. JNJ Johnson & Johnson — $6.61M (1.9%) · unchanged
  14. ABBV ABBVIE INC — $6.22M (1.8%) · unchanged
  15. JPM JPMorgan Chase & Co. — $5.47M (1.6%) · unchanged
  16. RSP INVESCO EXCHANGE TRADED FD T — $5.41M (1.6%) · added 1%
  17. FESM FIDELITY COVINGTON TRUST — $4.96M (1.4%) · added 30%
  18. XLK SELECT SECTOR SPDR TR — $4.80M (1.4%) · unchanged
  19. MCD MCDONALDS CORP — $4.38M (1.3%) · cut 2%
  20. HD HOME DEPOT INC — $4.21M (1.2%) · cut 3%

What INVESTMENT ADVISORY SERVICES INC /TX /ADV bought in Q2 2026

16 new positions and 41 positions added to.

  1. DVN DEVON ENERGY CORP NEW — added, about $3.01M
  2. QQQ Invesco Qqq Tr — added, about $1.25M
  3. FESM FIDELITY COVINGTON TRUST — added, about $1.15M
  4. FMDE FIDELITY COVINGTON TRUST — added, about $1.10M
  5. VIG VANGUARD SPECIALIZED FUNDS — added, about $725K
  6. DELL Dell Technologies Inc — new position, about $693K
  7. FFLG FIDELITY COVINGTON TRUST — added, about $588K
  8. FDVV FIDELITY COVINGTON TRUST — added, about $584K
  9. MU MICRON TECHNOLOGY INC — new position, about $491K
  10. LRCX LAM RESEARCH CORP — added, about $479K

What INVESTMENT ADVISORY SERVICES INC /TX /ADV sold in Q2 2026

6 positions sold out and 21 reduced.

  1. CTRA COTERRA ENERGY INC — sold out, about $3.55M
  2. JEPI J P MORGAN EXCHANGE TRADED F — cut 15%, about $2.29M
  3. AMAT APPLIED MATLS INC — cut 51%, about $820K
  4. POOL POOL CORP — sold out, about $687K
  5. ZTS ZOETIS INC — sold out, about $388K
  6. ASML ASML Holding N V — sold out, about $302K
  7. CAT CATERPILLAR INC — cut 18%, about $300K
  8. GIS GENERAL MLS INC — cut 51%, about $287K
  9. DE DEERE & CO — sold out, about $285K
  10. OKE ONEOK INC NEW — cut 40%, about $202K

INVESTMENT ADVISORY SERVICES INC /TX /ADV portfolio value by quarter

What does INVESTMENT ADVISORY SERVICES INC /TX /ADV own?

Its largest positions in Q2 2026 were QQQ, VIG, MSFT, AAPL, JEPI, out of 140 holdings worth $347M.

What did INVESTMENT ADVISORY SERVICES INC /TX /ADV buy last quarter?

In Q2 2026 it opened 16 new positions and added to 41; the largest buys were DVN, QQQ, FESM.

What did INVESTMENT ADVISORY SERVICES INC /TX /ADV sell last quarter?

In Q2 2026 it sold out of 6 positions and reduced 21, including CTRA, POOL, ZTS.