PRPL Purple Innovation, Inc.: institutional ownership and insider trading
59 funds reported holding $21.9M of Purple Innovation, Inc. in their latest 13F filings; in Q2 2026 funds net sold $495K, with 4 new positions and 11 funds selling out; over the last 12 months insiders bought $29.4K and sold $0 on the open market.
Famous investors holding PRPL
- Izzy Englander (Millennium Management): $260K, 0.0% of the portfolio
- Renaissance Technologies (Renaissance Technologies): $15.5K, 0.0% of the portfolio
- Ken Griffin (Citadel Advisors): $10.3K, 0.0% of the portfolio
Largest institutional holders of PRPL
- Coliseum Capital Management, LLC — $16.7M
- VANGUARD GROUP INC — $1.79M
- VANGUARD CAPITAL MANAGEMENT LLC — $789K
- BlackRock, Inc. (BLK) — $373K
- MILLENNIUM MANAGEMENT LLC — $260K
- GEODE CAPITAL MANAGEMENT, LLC — $221K
- JACOBS LEVY EQUITY MANAGEMENT, INC — $217K
- Nuveen Asset Management, LLC — $178K
- Shay Capital LLC — $133K
- GOLDMAN SACHS GROUP INC (GS, GSCE, GS-PA, GS-PC, GS-PD) — $113K
Recent PRPL insider trades
- May 4, 2026: Lucian Robert Gerard bought 60,000 shares ($29.4K)
5%+ owners
- Coliseum Capital Management, LLC: 49.9% (Schedule 13D/A, filed May 6, 2025)
- SOMNIGROUP INTERNATIONAL INC.: 6.9% (Schedule 13G, filed Aug 14, 2025)